The popularity of mobile apps has exploded in the past year. Google searches are happening on mobile devices more than ever before. Where we go – our smartphones go. Checking for our phones has become as important as searching for our keys or even our wallet at times. It is not only critical to make your business’ website mobile friendly but your mobile app SEO ready.
App Store Optimization (ASO) is important to make sure your mobile app ranks higher in the App Store’s search results. However, your app needs to be search engine optimized to launch your downloads into the next dimension. The App Store’s popularity and Google’s visibility are now working together to drive the mobile app download momentum.
Here are some quick strategies to help you get your mobile app SEO ready.
Create a microsite or landing page.
Microsites and landing pages are one of the most critical components of building your mobile app’s visibility. The profile pages of mobile apps are unlike web pages in the way they appear in search engine listings. Creating a microsite or landing page will give you the foundation to build your SEO strategy and direct more traffic to your mobile app.
A microsite (cluster of pages within a website) and a landing page (single web page) lead the visitor to one marketing purpose while removing the distractions associated with a full site. The more search engine visibility you engage for your mobile app’s landing page, the more clients will be directed to your product- and ultimately more downloads.
Make your mobile app SEO ready with the power of LSI.
Latent Semantic Indexing (LSI) sounds complicated, but once you understand its benefits, it may be your ultimate research tool. LSI helps Google go beyond just matching the text from a search query, but rather, helps it analyze a site’s content. It’s essentially a mathematical algorithm used by search engines to classify patterns and relationships contained within the written content of your landing page or microsite. Strong, relevant sets of LSI keywords, placed right in your content, help search engines properly categorize your mobile app by your content’s intended meaning.
There are free LSI keyword tools that will help you generate the right fit for your mobile app landing page. Here are a few of those free SEO applications to make your microsite SEO-friendly.
- Google Search: Enter your main keyword into Google’s search bar and it will return all keyword relationships to your inquiry. The drop-down menu is Google’s LSI keywords at work. You can use Google’s extensive database for every single query.
- Google Adword Keyword Planner: A well-known Google feature that can also be used to generate the most relevant LSI keywords. Though it is a free keyword planning tool, it uses Google’s Adwords Pay-per-click (PPC) platform, giving you many ideas to find the best keyword groupings to spearhead traffic to your microsite.
- Wordnik: This is a great site to help you find basic word synonyms with similar context to your keyword. You’ll be surprised at how many words it does find, but unfortunately, it lacks the capacity to work with nouns in general. Of course, it’s hard to find a synonym for “Steve Jobs.”
- LSI Graph: This is another great free online tool. The site allows you to use their LSI Keyword Generator to find any number of keyword groupings that semantically link back to your keyword search. Unlike Wordnik, LSI Graph does have the ability to search related proper nouns.
There are many other generators that for a fee, will give you more detailed results for your mobile SEO strategy. Whichever tools you use, make sure to sprinkle LSI keywords throughout your content but to also limit their density. Search engines will penalize you for too many instances of the same word so keep checking and controlling their usage. Tools like SEOPressor.com can help you understand this balance.
Build quality backlinks by imitating your competitor.
Making your microsite SEO ready helps increase organic traffic to your site, but channeling the power of backlinks plays a pivotal role in any SEO marketing strategy. It involves any process that directs traffic to your landing page that isn’t a direct link from your site. Creating backlinks are a type of off-site mobile app SEO technique because it uses opportunities like social networks and other related media. It could be one of the single most important elements in your online marketing campaign. As well as driving traffic to your microsite, strong backlinks may increase your page ranking in the SERPs (Search Engine Results Pages).
But what backlink approach will work the best for your landing page? The answer is readily available by looking at your closest competitor. Here are some questions to ask:
- Who are my direct competitors?
- Which of them have the most popular app store ratings?
- What authority websites or blogs do I want to link back to my app’s landing page?
After you have answered these questions, use one of the online backlinking tools to narrow down who exactly is linking to your competitor’s site. Try tools like CognitiveSEO or Ahrefs that can help you discover backlinks to not only your competitors’ site but your site through a simple search query. For an additional fee, you can perform more extensive tracking of your keyword rankings, crawl reports and even alerts when your status changes.
Once you know your competitions’ backlinks that are relevant to your own, reach out to those authors or bloggers and ask them if they would consider adding a referral link from their site to yours.
- When asking for their backlink, always to be personal, but professional in the request. Form letters are a big turn off.
- Provide them with a genuine appreciation for their work and within the body of your message or email, ask them for their link. Don’t ask repeatedly if the bloggers deny your request. Constant requests could be interpreted as spam and may have the reverse effect for your inquiry.
- Let them know the reasons why this would be beneficial to them. Offering free products or discounts to their readership may get you some great reviews and links to your landing page.
- Rather than running after big A-List authors or bloggers, target your energy to more mid-list bloggers. This group is often more accessible than the other guys and together the traffic they drive to your site may be more than snagging the A-list review
Use your own website’s SEO and cross-market your mobile app SEO.
You already have your site search engine ready. Make sure to include a link to your microsite or mobile app from your website. Provide the audience browsing by iPad, iPhone or an Android product the option to download your mobile app directly. Locate the link in a section of your website that is easy to find for the visitor, preferably at the top of your page.
Bouncing is bad. Taking time is good!
Google’s sophisticated algorithm is also able to track a visitor’s length of time on a page. The bounce rate is reduced by how long a visitor remains on a landing page. The longer the bounce rate, the higher the ranking in the SERP. It’s a useful technique for Google to weed out the spam and help visitors find relevant information. So how do you keep your user for a longer duration on your landing page or microsite when it’s just an information page?
- Start off by concentrating on the problem your app is solving rather than its features. By using an impactful title or headline, you grab your audience’s attention and keep them reading.
- Craft a strong subheadline to elaborate on your main title. The subheadline should make the reader keep reading once the main headline grabs their attention. Create compelling detail for this section of your landing page but keep it brief. Only a little bit more than the main title.
- The adage, “a picture says a thousand words,” rings true in effective marketing of any kind. It takes only 13 milliseconds for the brain to process images. Use the power of a picture on your landing page or microsite to immediately register with the user. Make sure that the image is large, high-quality, relevant to your business and grabs the visitors’ attention.
- Create your content by explaining your mobile apps’ service or product. Persuade the user to understand how the app will benefit them directly.
- Investigate other landing pages and see what works and what flops. Be your own guinea pig and consider what makes you want to read on.
Take the time now to make sure your mobile app is SEO ready. Don’t miss this exciting opportunity to unleash your business’ mobile potential. Connect with your consumers seamlessly across multiple devices and use the power of your mobile app SEO to capture this rapidly growing market.