Not long ago, quick fixes to make your website ready was sufficient to entice Google. Now, creating strong SEO targeted content that draws in your audience has become the main way to catch the search engines’ attention.
Using search engine optimization (SEO) with content marketing has become the new standard for every business’ website. They were once thought of as separate entities, but these two marketing powerhouses have now become the “dynamic duo” of your online success. Their unique roles often managed apart, now move in tandem with each other. However, understanding what they are is not enough. You need to know how to harmonize them for your business.
Whether you see more links, higher rankings or increased online traffic, setting clear targets will help you align these activities. Maximize your resources with a focused plan to address all of your online goals.
Determine your performance indicators for SEO targeted content.
With the quickly changing landscape of digital technologies, dynamic analysis tools are readily available and essential. Whatever your focus, whether it is content shares, online user engagement, website visits, or some other criteria, make sure these indicators are measurable. You need to be able to gauge quickly, analyze and act on the information you’re evaluating.
Identify your target group.
Even though many real-time analytic tools are available to measure performance, the science of knowing your target audience has proven to be a challenge for many businesses. By understanding your audience, you’ll be more able to shape your marketing strategies and better develop SEO targeted content.
Start by looking at who your customers have been in the past and what standard features they possess. Is it location, age, gender, or like interests that characterize their similarities? Now create a “persona” for your target audience that will help you frame your marketing. Many factors are competing for your target audience’s time. Make sure your content is worth their time.
For each group, try asking important questions that will help you understand each unique demographic.
- Why do they want to find out about you?
- Is this something that can continue over time?
- What more can you do to service this group?
- How can you serve this particular group while still attracting other potential clients with different features?
As you ask these questions, understand any relationships or patterns that emerge that can help better identify your target audience.
Explore impactful keywords.
Long behind us are the days of just cutting and pasting buzzwords into a site to increase traffic. Keywords are an essential element of SEO targeted content, and the need to be conscious of your keywords has never been greater. With the densely populated web, common search strings will not get you top ranking results. Rather choose highly specific, more competitive keyword groupings placed strategically in your content. There are a variety of online tools that can aid your keyword research. Sites like Google Trend, Google Keyword Planner, WordStream and similar tools can help you determine which keywords will be the most effective and appropriate for your site?
In the example below, Google Trends shows that the keyword grouping “best auto insurance” has been searched much more than “affordable auto insurance”.
Build content for SEO.
Search engines are becoming increasingly able to sniff out superficial content. Google, for instance, is placing greater emphasis on quality so make sure your material remains relevant. Though tempted, do not overstuff keywords into your content. Keyword density remains to be an important measure of the relevancy of a page. By limiting the keyword density to 1% or less, you can avoid being penalized and in extreme cases, being de-indexed from search results entirely.
Create external links to attract consumers.
There is no doubt that external link-building is a critical component of any site. Search engines are now using sophisticated analysis to determine how and in what way pages relate to each other. Through a site’s external links, search engines can identify the popularity of a page or website. A professional SEO consultant can help you determine whether your link-building strategy is working.
Evaluate for yourself what sites you think would make the most sense for you to partner with. You have already assessed who your target audience is. Now determine the websites that have the most appeal to this demographic and who will best direct their audience to your digital content.
Target internal link-building.
Along with external strategies, internal link-building is also imperative to increasing your website’s good standing with both search engines and users. Strong internal links will direct visitors to the content that is relevant to them. Your goal is to make sure your site is as user-friendly as possible. Internal links also help Google understand the context of your site and ultimately drive your sites online popularity and page ranking.
Optimize title and headings.
Titles and headings are an often overlooked but essential part of your content when crafting a website. Titles are what sell your content. The title appears in the browser’s top bar so it should also be interesting and descriptive to invite in the user. It is also essential to use relevant keywords and phrases to give your site SEO targeted content. Review your titles and headings and ask yourself:
- Does my heading quickly summarize but also draw the reader into the content?
- Is the title accurately representing the content?
- Are my titles professional, personal or somewhere in the middle?
- How well does my heading reflect the persona I want to come across to the user?
- Are my titles SEO-optimized by high impact phrases and keywords?
Measure your efforts.
The beauty of the internet is its constant evolution. Always measure your results to ensure your combined SEO and content marketing does not lose momentum.
Don’t ever quit.
Speaking of momentum, the importance of not stopping may be the most difficult to follow. Creating a dynamic site is certainly not the end of the process. Never believe your work is over. Thinking that your content is current can be a fatal mistake in our ever-changing digital world. Consider this:
Few businesses get results overnight.
Implementing tools that measure your numbers will keep you motivated. Getting quantifiable data will help you see whether your strategies are working and may give you some much-needed confidence that you’re on the right track.
Success is fleeting.
Remember, if success does come earlier than you expect, do not stop monitoring, optimizing and creating new content for your long-term success.
Your business is worth it.
Ultimately, your business is the reason you’re reading this article. Do implement these tips and tricks, but if you need help, consider employing a professional SEO consultant who will help you stay on top of the moving tides of SEO targeted content. While you manage your business, they can keep your site visible. Your business is why you need to market. Implement whatever works best, but be ready to evolve personally – right along with your business.mes has worked with all sizes of marketing budgets, helping companies maximize their digital footprint.